Time to blog about my biggest Cornish crush in some time. There’s a newish Cornish clothes brand on the scene – not as out there yet as Cornish stars Finisterre and Seasalt, but it has been quietly growing over the past few years and collecting fans. EKO (Earth Kind Originals) is the work of Cornish maid Helen Davies, who moved back to St Just from London to start an eco-aware, coastally inspired clothes label.

Other than occasional desperate dashes to New Look’s Apricot range, the best of a truly shocking bunch on Penzance’s high street, I aspire to move away from cheapie cheap high-street crap. The prices can only belie a world of sweatshop darkness, the clothes don’t last, and the colours are never quite right.

My EKO Dusk till Dawn scarf, pictured above, has been welded to my neck since it arrived – it’s a tactile cotton-cashmere mix but the real sell is the ingenious string of buttons and buttonholes down the edges, which allows you to fasten it any way you like and however artlessly you do it, it seems to look great.

Other things I like: the models look like real people; the catalogue makes you want to run down to your nearest Cornish beach and do some lunges; the materials are sustainably sourced; and the overall look is simple, clean and chic but with lots of subtle, useful twists.

There are skirts that double up as dresses, reversible tops in muted grey and candy pink or mint green, and tunics that are actually long enough for people bigger than a size 8 to wear out with leggings in the real world. Not that I’m calling Market Jew Street the real world by any means obviously… people can, and do, walk along it in pyjamas without a second look.

Have a browse of compact EKO collection here – let me know what you think. As you can tell, I’m a little smitten.

EKO: Earth Kind Originals. Prices from £25. Available online at www.ekosense.co.uk or you can browse in person at the boutique in the Scarlet Hotel in Mawgan Porth.

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