Cornish outdoor clothing brand Finisterre has opened a shop! It’s aptly located on a wind-battered Cornish headland, next to their Wheal Kitty workshops and HQ of Surfers Against Sewage. Anyway, I just bought the most expensive hat of my life there – the merino Cable Beanie pictured above. Fortunately, after the initial layout, it has turned out to be the sort of hat that manages to turbo-heat your whole body. Pure wool yet zero itch, and ample ear coverage. Good sale rail at the shop too, by the way.

Cable Beanie, Finisterre, £30. www.finisterreuk.com