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Time to blog about my biggest Cornish crush in some time. There’s a newish Cornish clothes brand on the scene – not as out there yet as Cornish stars Finisterre and Seasalt, but it has been quietly growing over the past few years and collecting fans. EKO (Earth Kind Originals) is the work of Cornish maid Helen Davies, who moved back to St Just from London to start an eco-aware, coastally inspired clothes label.

Other than occasional desperate dashes to New Look’s Apricot range, the best of a truly shocking bunch on Penzance’s high street, I aspire to move away from cheapie cheap high-street crap. The prices can only belie a world of sweatshop darkness, the clothes don’t last, and the colours are never quite right.

My EKO Dusk till Dawn scarf, pictured above, has been welded to my neck since it arrived – it’s a tactile cotton-cashmere mix but the real sell is the ingenious string of buttons and buttonholes down the edges, which allows you to fasten it any way you like and however artlessly you do it, it seems to look great.

Other things I like: the models look like real people; the catalogue makes you want to Read the rest of this entry »